Welcome back, Purplist
If you're new here, welcome to The Purple Edit. Every Tuesday at 10am, we share the kind of fashion knowledge most people learn the hard way. Glad you're here. π
(Returning faves, you already know the vibe. Let's get into it.)
There is a certain kind of designer who does everything themselves. Sews into the night, photographs the pieces at sunrise, replies DMs during client fittings, and still manages to show up on Saturdays to sell.
You have probably met her. You might even be them.
The question has never been whether the talent exists. The question has always been: who holds the floor while the designer holds the fabric?
That is the problem MNIKS Circle was built to solve. And this week, we are taking you inside it.
But first: there are four dresses on our floor right now that will not be here next Tuesday. We will get to those too.
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ββ THE FASHION PERSPECTIVE βββββββββββββββββ
What a designer actually needs and what MNIKS Circle covers
Retail is not just selling. It is showing up, six days a week, to a space that is presentable, staffed, stocked, and ready before the first customer walks in. For most independent designers in Lagos, that version of retail is either unaffordable, unscalable, or simply not why they got into fashion in the first place.
MNIKS Circle works differently. You bring your pieces. We bring the floor, the sales process, the weekly reports, and the content that keeps your brand visible while you are focused on creating.
- π·οΈ Your dedicated display space: Inside one of Surulere's busiest fashion destinations, already attracting customers who arrived ready to buy.
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- π Weekly sales reports and payouts: You always know exactly what moved, at what price, and what lands in your account on payout day. No guessing.
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- πΈ Content creation and marketing, included: We photograph, promote, and present your pieces online and offline. At no extra cost.
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- π³ Zero commission on sales: Flat monthly rent covers everything. The more you sell, the better your return on that flat fee.
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- π No lock-in: Monthly rolling agreement. 30 days' notice to exit. This works because it works for you, not because the contract makes it hard to leave.
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- ποΈ Non-exclusive: Your online store, your pop-ups, your other stockists all stay yours. MNIKS Circle is one channel in your ecosystem, not a gatekeeper.
What it costs to get your brand on the floor:
β¦15,000: One-time onboarding fee.
β¦35,000/month: Dedicated display space + full operationsπ
Today only: The first 10 qualifying designers get onboarding waived entirely.
Ask us if spots remain at Circle@mnikspurple.com
Applications take under five minutes.
For the Purplist Who Shops
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ββ WHAT THE CIRCLE MEANS FOR YOU βββββββββββββββββ
Every brand on our floor is vetted before a single piece hits the display. So what you walk into is curated, not cluttered. No two brands sound alike. No two collections look the same.
Stock rotates weekly. What is here today may genuinely not be here by next Tuesday. That is not a line. That is simply how a live retail floor works, and it is the best argument we know for visiting early.
You can also shop the Circle floor online, browse what is currently in stock, and order for delivery worldwide.
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βπ THE PIECE: PETALS ANKARA SUMMER DRESS βββββββββββββββββ
Four prints. Four pieces.
No restock confirmed.
The Petals Ankara Summer Dress has been one of the fastest-moving pieces on the Circle floor this month. It arrived quietly. It will not leave quietly.
Four prints. Four pieces remaining across all of them. Once these are gone, they are gone.
4 pieces remaining across all prints.
Delivery available worldwide.
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ββ COMMUNITY MOMENT
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If you could hand your brand over to a retail floor for one month and just focus on creating, what would you make?
- An entire collection I have been putting off?
- More custom pieces for clients who have been waiting?
- Something experimental I have never had time to try?
- Honestly? I would rest first. Then create.
Reply to this email - We'd love to hear your answers.
You might inspire our next Purple Edit and Pop-up (coming soon!).
Know a designer this issue is speaking to? Forward it to them. Some of the best brands on our floor arrived because someone sent a link.
βThis is that link.β
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πYOUR NEXT MOVE (AND WE MEAN TODAY) βββββββββββββββββ
π¨ You are a designer? Apply for your floor space.
βApply for MNIKS Circle ββ
Applications take under 5 minutes. First 10 qualifying designers get onboarding waived.
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ποΈ You are a customer? Shop the Circle floor.
βShop Ready to Wear Online ββ
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π Visit MNIKS 001 In Person
βNo 15, Akerele Street, Surulere, Lagosβ
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π² Follow for What's new on the floor
β@mnikscircleβ
Expect fresh arrivals, styling inspiration, behind-the-scenes moments, and a healthy dose of fashion conversation.
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π Need help sourcing?
DM @mniksdeals (on Instagram) and let us help you find exactly what you're looking for.
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π WHAT'S COMING NEXT
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Join us next Tuesday at 10 a.m. for another edition of THE PURPLE EDIT, where style meets story, and every issue begins with a fresh cup of tea.
Until then...
May your pieces find the right floor.
May your customers find you before anyone else does.
And may you always remember: great style starts with great sourcing π
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Stay stylish. Stay intentional. Stay Purple.
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With love,
The MNIKS Purple Team ππ
MNIKS Fashion & Style Hub | Africa's One-Stop Sourcing and Production Hub + Creative Event Venue
βMNIKSPURPLE.COM | MNIKS CIRCLE | SHOP | @MNIKSPURPLEβ
No 15, Akerele Street, Surulere, Lagos | +234 806 956 2776β
Event Inquiries: @mniksdeals or call +234 806 956 2776
Circle Inquiries: Circle@mnikspurple.com
STAY STYLISH β’ STAY INTENTIONAL β’
STAY PURPLE
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